Map - Novo Hamburgo (Novo Hamburgo)

Novo Hamburgo (Portuguese for New Hamburg; Neu-Hamburg) is a municipality in the southernmost Brazilian state of Rio Grande do Sul, located in the metropolitan area of Porto Alegre, the state capital. As of 2020, its population was 247,032. The city covers an area of 217 km2, and the average temperature is 19 °C, which is mild for the region. The Sinos River runs through the urban area.

Consolidated by German immigrants, the city was named after Hamburg, Germany. Novo Hamburgo's population is still predominantly of German descent.

In the 1980s, Novo Hamburgo received the nickname of "the national capital of shoes", attracting many athletes, tracks and companies connected to the sport. Nowadays, the city is the industrial centre of the Sinos River Valley, the economy of which is based mainly on the manufacture of shoes and the associated leather goods supply chain.

The area of the city was first settled by Portuguese immigrants in the mid 18th century, but it would grow to the status of village only with the arrival of the first German immigrants in 1824. At that time, Novo Hamburgo was part of São Leopoldo, the cradle of German immigration in Brazil. The Germans established a prosperous agricultural colony and eventually started to supply the state's main urban centers at that time with food.

Some of the immigrants also brought handicraft skills, valuable for a self-sufficient, isolated economy, as the valley and the state were at that time. In Novo Hamburgo, the first urban agglomeration appeared around the Hamburger Berg, circa 1870, where there was a little commerce. The city was emancipated from São Leopoldo on 5 April 1927, and soon joined the rest of Brazil in its run to industrialization. The city was made the seat of the Roman Catholic Diocese of Novo Hamburgo in 1980.